OEM — Original Equipment Manufacturing — is how most private-label horse tack brands are built. You sell under your own brand; the factory makes the product to your specifications.
What OEM Covers
In practice, an OEM order on horse tack means the factory produces an existing model — a saddle pad, halter, bridle or rug — customized with your logo, colors and packaging. You do not need to design a product from zero; you choose from the factory’s production line and brand it as your own.
The OEM Process
- Inquiry — send your product list, target price and quantities.
- Sampling — logo samples in 3–5 days; material or color changes in 7–10 days.
- Approval — the spec sheet is locked: dimensions, materials, gram weight, hardware, packing.
- Bulk production — 30–45 days from order confirmation and deposit.
- QC & shipment — goods are checked against the approved sample, packed in export cartons.
What Brands Usually Customize
- Logo and label (woven label, printed label, embroidery)
- Colors of fabrics, binding and stitching
- Packaging: polybag, retail box, export carton marking
- Size runs matched to your market (pony, cob, full, x-full)
Why MOQ Matters
OEM production needs a minimum order quantity — typically from 50 pcs per model at HorseMerch — because tooling, cutting and color matching are set up once per order. Below that, the setup cost makes the unit price unrealistic.
If you are launching a tack brand or extending a product line, start with a clear product list and target prices. The factory replies with unit price, MOQ, packing rate and lead time — all fixed on paper.
Related Guides
- OEM vs ODM: Which Fits Your Brand?
- How to Source Horse Tack from China
- Custom Embroidery and Logo Options
Need these made for your brand? Send us your product list for a quote — OEM from 50 pcs, ODM from 100 pcs.
Sourcing the products in this guide: browse our saddle pads and covers, see the Premium Cotton Quilted Saddle Pad and High-Performance Moisture-Wicking Saddle Pad, or request a quotation for factory-direct pricing, MOQ, samples and lead times.